The "I-hate-marketing-checklist"

The "I-hate-marketing-checklist" *HARD TEACHING ALERT* Normally I don’t ever “hard teach” in my posts. And I don’t recommend it. People don’t usually respond to hard teaching. Even though all the gurus would have you pump…

Avoid the wrong type of client...

This was a painful week. It was all down to confrontation with an old customer. Now I ain't one for airing dirty laundry in public but I wanna share this story because I think there is a valuable lesson for you as a fitness professional. So…

No fying flucks a given about your bank balance!

Hey,…it’s Gareth here from fitprohq, Here’s the paradox about growing a fitness business. To help more people, you need to make money. Without money…no business. No business no helping more people….Duh! But, your customers…

An Obvious Truth From Rich Dad Poor Dad

Yesterday I listened to Robert Kiyosaki talk about selling. If you dunno who he is, he's the author of Rich Dad, Poor Dad. A book that has introduced more people into an entrepreneurial or self employed lifestyle than probably any other…

The Church of Robbinism

Before I get lambasted by the disciples of the Church of Robbinism Let me begin by saying I like and agree with much of the creed preached by Reverend Anthony Robbins. Mostly because a lot of what he says is good solid advice and works…

Are you trying to please everyone?

Yesterday... I spoke about Jerry Springer and Jeremy Kyle and how you can use the shock and awe of their titles for your emails. Today I want to introduce you to another Television master piece. Before you go all high brow, I am not…

A marketing trick from Jerry Springer

As I sit here on the sofa tapidy-tap on the laptop, the TV is on in the back ground. Crappy brain mush, daytime TV. Jeremy Kyle is lambasting some pimple-faced teenager for getting his third girlfriend pregnant. Funny thing...it brings…

A simple way to improve your customer experience...

“I love call queues” said no one ever! In the name of all that is holy, how do mobile phone companies get away with it. In the last week I have been to a Vodafone store 4 times and spent at least 3 hours waiting in a call queue.…

The secret to higher quality fitness testimonials...

Yesterday I posted a blog about - WHY most people end up not buying from you. In short the answer boils down to trust and proof. Go back and read that email if you haven’t already. Today, I wanna give you the 6 questions…